How to Create an Energized Work Force
Mar24

How to Create an Energized Work Force

  The notion of a 40-hour workweek is disappearing for many. 50+ hour work-weeks have become common. Many individuals go so far as to sleep with their iPhones turned on so they can respond instantly, 24/7, as needed. The biggest problem with this is that it leads to workers being tired and disengaged. Worse, workers suffer greater tension and make more judgment errors. The core question: are humans capable of working constantly...

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Thinking About Remote Workers?
Mar09

Thinking About Remote Workers?

Allowing for remote workers has advantages. It gives you versatility, helps to reduce expenses, and allows you to draw from a larger pool of potential job candidates. There can be drawbacks as well. Top complaints: A sense that there’s less communication. Management’s struggle with knowing whether employees are staying on task. So how can you maximize benefits while limiting the drawbacks? Hybrid Approach Some companies allow...

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Why Paying Attention to Mental Health Pays Dividends for a Small Business
Jan18

Why Paying Attention to Mental Health Pays Dividends for a Small Business

Here’s a surprising statistic. In 61% of all work places, anxiety is present in a big way. In turn, this has a dramatic impact on substance dependency. The result is a less productive workforce that doesn’t offer its best to clients. This is only one statistic from the 2016 Mental Health & Substance Abuse survey commissioned by the IFEBP. (The International Foundation of Employee Benefit Plans based out of Brookfield, Wisconsin.)....

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Best of 2016: What is The Ultimate Guerilla Marketing Tactic?
Dec31

Best of 2016: What is The Ultimate Guerilla Marketing Tactic?

Amazon gets it. So does Salesforce. So does Etrade. Tesla? Yep, they get it too. Virtually all companies that exist mostly or solely online already understand how critical successful Internet marketing is to the bottom line. Yet for small businesses, there seems to be a massive disconnect with how to make digital marketing work in a way that’s impactful and cost effective. So let’s take a closer look at this difficulty, the best ways...

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What is The Ultimate Guerilla Marketing Tactic?
Nov22

What is The Ultimate Guerilla Marketing Tactic?

Amazon gets it. So does Salesforce. So does Etrade. Tesla? Yep, they get it too. Virtually all companies that exist mostly or solely online already understand how critical successful Internet marketing is to the bottom line. Yet for small businesses, there seems to be a massive disconnect with how to make digital marketing work in a way that’s impactful and cost effective. So let’s take a closer look at this difficulty, the best ways...

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How to Leverage America’s Aging Workforce in Your Business
Nov16

How to Leverage America’s Aging Workforce in Your Business

If you find that a number of the candidates looking for open placements in your organization lack the business expertise, interpersonal abilities, or overall expertise required for getting the work done… you’re not alone. Many employers are running into a skills gap and it is costly. According to a study conducted for careerbuilder.com, a company loses more than $14,000 for each job that’s open for 3+ months. As employers struggle to...

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